"After 6 years of absence, the R+T in Stuttgart is back! The Zwolle-based company Guillaume Janssen, manufacturer of exceptional fabric screens and fabric canopies, has been exhibiting at the world's largest trade fair for shutters, doors, and sun protection for 30 years. Jos Stoit, the company's director and owner, is looking forward to being back. "We are very excited to meet again, also on an international level!"
"The R+T 2024 is the largest international sun protection trade fair, where all major companies worldwide, but especially from Western Europe, exhibit," explains Stoit. "It is a place to meet new manufacturers and customers and learn about the latest developments. But for me, the R+T 2024 is more than just an opportunity to present our products to a large audience. It is above all a perfect opportunity to meet customers, forge new relationships, and present a renewed vision. In that sense, it is the most important marketing activity for us as a company."
"The expectations for the fair are high, with the hope of many visitors and potential customers interested in our innovative offerings. But besides being a place to meet potential customers, the fair is also a step towards a future where sun protection plays an increasingly important role. Due to global warming, our contribution as producers of passive cooling may become crucial!"
In a new guise
"Guillaume Janssen recently underwent a rejuvenation, as Stoit explains. "We're eager to showcase this at the fair. We want to demonstrate who we are: renewed branding, refreshed appearance, and renewed confidence!"
"Just like in previous years, Guillaume Janssen will exhibit innovations at the Stuttgart fair. To be precise, three unique products. Additionally, we will launch our new inspiration book and our new GJ Solar Screen Collection. In our new inspiration book, we showcase the possibilities in exceptional sunshades and in the confection of sunshade fabrics to our customers. We aim to inspire them! At the fair, all interested parties can browse through and take the book with them."
Renovated Booth
"This year, Guillaume Janssen is located in a different spot than in previous editions of the R+T, and with a renovated booth," says Stoit. "We're situated in hall 9, booth number 9A42. It's a new location with a redesigned booth that beautifully showcases our products. This setup allows them to shine even brighter than before. With our unique products and renewed vision, Guillaume Janssen is fully prepared to make a lasting impression at the R+T in Stuttgart. We're ready for the upcoming years in the world of sunshades!"
Published in Z&R February 2024 ©Z&R
